6 Ways To Market Your Small Business in Kenya Effectively

6 Ways To Market Your Small Business Effectively

If you are looking for affordable marketing ideas for your small business in Kenya you’ll want to set up high-quality social media pages, write and share content, embrace email marketing, use Instagram, Facebook, TikTok and other visual content options, use social media marketing, and ask for referrals.

When you add them all up, you will notice there are dozens of ways you can go with marketing business.

But that’s what makes marketing hard.

Especially when you’re a small business owner in Kenya.

Between running your business, making sure your employees are doing their jobs, and satisfying customers, marketing tends to take a back seat.

Luckily, there are some key marketing strategies that you can do quickly and efficiently, without breaking your budget.

Let’s take a look at six affordable marketing ideas for small businesses in Kenya.

1. Set Up High-Quality Social Media Pages

This may sound like a no-brainer, but a lot of businesses still struggle with having quality business pages on TikTok, X, Facebook and Instagram.

On Facebook, make sure you fill up your business profile with key information about your business.

Tell your story in the About section, add location and phone number info, and use high-quality imagery for your profile and cover photos.

Once your pages are set up, start following local news outlets and influencers related to your industry.

Get friends and family to like your pages, and begin sharing photos of your business to bring your social media existence to life.

2. Write and Share Content

This is where having an extra set of hands will come in handy.

Write how-to articles, lists, and best practices to help your target audience.

Either through email or in-store, ask your customers to take surveys and tell you what they’d like to hear so you can write more topics related to what they’re interested.

Once you’ve got quality, relevant content published, start sharing that content on social media and through email newsletters to keep your audience informed.

3. Embrace Email Marketing

Speaking of email newsletters, email is still one of the top ways to engage people who have either shown interest in your business or have already become a customer.

Use newsletters to keep your customers informed and send out coupons and deals to keep them coming back.

Make sure you have a subscribe button on your website or forms people can fill out, so you can collect emails and start warming up new audiences with the content you create.

Again, use discounts and promotions to win new business from those interested.

4. Use TikTok, Instagram, Facebook and Other Visual Content Options

Consumers are all about video, and so are social channels.

Video is the top way to get your content noticed and Facebook/TikTok absolutely loves brands who use Live feature.

Use Facebook Live, Instagram Live and TikTok Live to record your business events and interactions with customers (with their permission, of course).

Instagram also has video capabilities and is a great platform to get people excited about your business with stunning imagery and interactive posts.

5. Use Social Media Marketing

Social media advertising is an affordable, cost-effective way to get more people interested in your business.

Spend some money to boost some of your Facebook posts.

You can even test Facebook ads with a small budget to see if you can drive people to purchase from your website or sign up for one of your business events.

6. Ask For Referrals

Don’t be afraid to ask your current customer base for referrals!

You could set up a contest on social media where anyone who refers a friend to you will be entered to win a gift card or some other prize.

You can also add a call to action in your newsletter emails asking for referrals.

This is a quick and easy way to tap into your loyal customers to grow your business!

Contact SimbaPOS Today To Grow Your Small Business in Kenya!

Looking for more time to spend on your marketing efforts?

Let us help.

At SimbaPOS, we provide high-quality reliable and affordable POS Systems in Kenya to make running your business more efficient and effective. Contact us on 0700001779 or EMAIL