- March 21, 2022
- Posted by: simba001
- Category: Restaurant Management Insights
Social media for businesses is powerful. Not only can it help market your brand and improve your brand’s online visibility, but it can help build a community for your bar. Nowadays people love to be part of a group, and will visit your bar if they feel welcome and part of the gang.
Customers want to be part of your story. They like to use social media to engage with your brand, in the hopes of being seen and, in the best case scenario, ‘regrammed’ or ‘retweeted’ by your company.
How effective is social media really, though?
Over 75% of users polled in the Q3 2016 Social Index stated that they purchased a product solely because they found it on social media. Of this 75%, however, a massive 60.7% state that they need to see the product in at least 2-4 posts before they considering buying it.
Social media for businesses is powerful. Not only can it help market your brand and improve your brand’s online visibility, but it can help build a community for your bar. Nowadays people love to be part of a group, and will visit your bar if they feel welcome and part of the gang.
What this means for businesses of all kinds is that they need users to follow them, now more than ever. An advertising scheme isn’t enough to make the sale or to convince users to visit your store. You need to use your advertising scheme to make the “soft sale” or, in other words, to follow you or to sign up for newsletters.
Social media, despite how mired it has become, is still social. You need to build relationships with your followers. Here’s a guide on how to do just that.
The Big Three
Instagram, Facebook and Twitter are considered the giants in social media. They are the ones to beat, and all businesses, especially those in hospitality, can benefit from the platforms.
To be successful on all these platforms, you need to do the following:
✅ Fill out your profiles as much as possible.
✅ Customise your profiles.
✅ Put up your menu.
✅ Be interactive and active.
Instagram is the most influential social media platform out there. It is easy to use, visual-focused, and has a growing, thriving community. Furthermore, it has recently introduced several key business tools that have made it easier than ever to grow as a business.
You can sell products directly from your posts, send users to links from your stories, and even grow your audience on IGTV. The only problem with these features is that you need to be approved to use them, and in most cases, this means having a significant following (in some cases at least 10,000) before you have access to them.
Fear not, though. Organic engagement and advertising can come into play here.
Start first by building up a following organically. Comment, like, and follow users in your niche, and start posting great content. Once you have a small following of around 100 or so users, you can then start looking into paid advertising campaigns to boost engagement and followers.
Advertising before your profile has a healthy feed can be a waste, so make sure to do this only once you have a strong profile to offer users. The point here, after all, is to make the soft sale so you can continue to ‘woo’ your followers.
If you handle your profile correctly, you could see the viral success that the Turkish chef Nusret Gökçe, or #saltbae has seen. Not only has Instagram boosted his internet fame, but it has also led him to open up more branches for his business.
What’s more, your restaurant or bar’s aesthetic can be greatly beneficial. Be sure to design the layout of your bar so that it entices those who want an Instagrammable experience.
Although Facebook owns Instagram, the platforms couldn’t be more different.
Like previously stated, business pages can be as customised as some websites are. Use your Facebook page as your home base, and remember to never cross-post. Advertising will be more useful on this platform, due to the amount of information that users have offered, but one of the most important features will be the location-based advertising.
As a restaurant or bar, you will have very few locations to focus on, thus allowing you to target your advertising to people who can actually visit your bar in the future. Combine an advertising campaign with share-worthy posts and you can see your posts and videos reach global audiences.
Twitter is a fun platform, perfect to help you grow an audience and your brand identity through relatable and, often, entertaining tweets. Offer up niche-related jokes, deals, and event news throughout the day, and always try to respond to all mentions and direct messages. Doing so can help you boost customer service and expand your brand’s reach.
Other Social Media Platforms
TikTok
Although TikTok is relatively new, it has grown rapidly with over a billion users globally. Most of the TikTok users are young people and it’s the sixth most popular social media app. This means that every bar/restaurant business has to consider the TikTok platform.
TripAdvisor
Finally, it’s time to move on to location and review-based platforms like TripAdvisor. Not only are these useful in boosting turnout from those who are visiting your neighbourhood, but they are also key to improving your local SEO efforts.
Sign up your business on all the local sites that apply to you, from Google Business to TripAdvisor, and remember to keep an eye on them. People will review and you need to be there to respond to both the good and the bad.
